Turn your email list into a living, breathing sales system that sounds like you & sells on repeat.
Make email your most profitable sales channel without the chaos, micromanaging, or burnout.
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Services
Grow your business with strategic email packages designed just for you.
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Portfolio
Take a look at some examples of my work. See how I can help you have the success you deserve.
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About Me
See why I’m so passionate about giving your business the email strategy it needs to thrive.
You’ve got a mission, a message, and a million things on your plate.
As a CEO or founder with a small but mighty team, incredible products, or scalable offers, your business is thriving on the outside. But on the inside?
Your email marketing is an underused, semi-chaotic mess.
You've got a growing list, a few half-built flows, maybe a newsletter you send when you remember (which is basically never).
The backend? A tangle of tags, segments, and missed opportunities.
You're launching, serving clients, building new offers – and email often falls to the bottom of the list.
But every week that goes by without a clear email strategy is costing you sales, time, and connection with your audience.
“Now I have so much more free-time to do the things I love and to focus on my next creations, whilst the Application forms and Discovery Calls are still rolling in abundantly!”
Naomi Huth - Coach + Course Creator
You want emails that…
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Build real relationships with your leads.
Email is personal. It’s direct. And when it’s done right, it builds trust, loyalty, and real connection with the people who matter most to your business.
Let’s create a presence in your audience’s inbox that feels like a friend showing up – not a brand blasting promotions.
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Reflect your unique voice and brand tone.
No robotic templates or tone-deaf sales speak. I channel your unique voice into every line, so your emails feel like you, even if you didn’t lift a finger to write them.
You’ll sound human, aligned, and unforgettable. The kind of brand people actually look forward to hearing from.
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Convert subscribers into loyal customers.
Good copy grabs attention. Great strategy turns it into sales. I do both.
I write and build systems that move your audience toward your offer naturally and effectively. Whether it’s a welcome sequence, a launch funnel, or ongoing nurture emails.
You just don’t know how to do it all yourself, deal with the tech, or have the time.
Rasa DiSalvo - High Performance Coach
Alyssa not only spoke in my authentic voice, but she did it even more eloquently and expressively than I could’ve ever imagined.
“Before I booked my first project with Alyssa, I’d been struggling to get my newsletter started for years! I just didn’t have the time. Her energy felt aligned with mine so I decided to trust my instincts and book a call. My biggest worry was whether she could speak in my authentic voice.
Alyssa’s knowledge and expertise helped me to actually launch and feel confident in my ability to communicate regularly with my audience. She’s great at converting your message into powerful copy that’ll relate to your audience, which is something I struggle with sometimes.”
Hi, I’m Alyssa.
Email strategist + copywriter for founders and brands doing good in the world.
I help founders like you turn email into the most powerful, human-centered channel in your marketing stack.
My clients include conscious eCommerce brands, coaches, course creators, nonprofits, and more. Basically? I’m all about helping brands who give a damn.
Through creative storytelling, nurturing the human spirit, and non-icky sales strategy, your emails will sparkle with authenticity so you grow your business in a way that genuinely feels good.
Plus, all that annoying backend tech you’ve been dealing with in your ESP? I take care of that, too.
If it has to do with email marketing, I’m your tech nerd and strategy wizard. Because boy is it fun getting in there, sprinkling in my magic, and then watching your conversions go boom.
I’m here to do the work you don’t have time for with proven techniques to boost your open rates, click-through-rates, and sales.
Now let’s get you more loyal and dream clients/customers so you can continue bringing your awesomeness into the world.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
If you’re the kind of founder who cares deeply about your people, your product, and your purpose, but email just isn’t pulling its weight... let’s fix that.
The support, systems, & strategy you’ve been missing
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Voice-aligned emails
Emails that sound like you. Warm, genuine, and personality-packed.
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Proven strategies
Customized email plans that support your launches, long-term offers, and vision.
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Backend tech setup
Tagging, segmentation, deliverability, automation. The tech stuff? Handled.
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List growth & health
Monthly maintenance, cleaning, and data-based tweaks to improve results.
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Sales systems that scale
Automated flows and campaigns that convert leads into loyal customers 24/7.
Okay okay, but why email?
Glad you asked.
Email marketing delivers an average ROI of $42 for every $1 spent.
It’s your most direct, personal line to your people.
It’s a channel you own (no algorithms here).
It builds trust, loyalty, and conversions.
To get the results you crave, you need meaningful copy that speaks directly to your ideal client. Copy that uses strong emotions that make your audience feel heard.
Even with the most incredible service, there needs to be convincing copy. This gets your services in front of the right eyes in the first place!
This means less work for you and more exciting possibilities for you AND your customers.
Whether you’re you launching, nurturing, or automating your entire funnel – I’ll make sure your email list does its job while you stay focused on the big picture.
“I wasn’t sure where to start with organizing the content in my email workflows. She made it feel so easy and steered me in a direction that made sense.”
Stephanie Bowles - Business Coach
Customizable Email Packages to Boost Sales Conversions
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Welcome Sequence
Warmly onboard new subscribers, showcase your brand values, and set expectations. Builds trust early and primes for future offers.
⭐️ 5-6 emails written in your voice
⭐️ Strategy Guidance & Outline
⭐️ Audience, Market, & Competitor Research
⭐️ A/B Testing Suggestions
Starting at $697
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Nurture Package – Copy Only
Perfect if you’ve got someone on your team to handle design and scheduling, but need help crafting emails that connect and convert.
⭐️ Monthly email strategy planning
⭐️ 4-5 emails written in your voice
⭐️ Content calendar creation
⭐️ Monthly Analytics Report
Starting at $997
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Full Service Email Management
All-in-one support for brands ready to hand off email marketing entirely. Includes everything in the nurture package plus:
⭐️ Email strategy + campaign planning
⭐️ 4-5 email broadcasts written, designed, scheduled
⭐️ List hygiene: segmentation, tagging, clean-up
⭐️ Automation setup + funnel builds
Starting at $1,997/month
Or do one of these automation flows do the trick?
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Abandoned Cart/Browse Abandonment
Gently remind shoppers what they left behind and nudge them back to buy. With strategic timing, social proof, and objection handling, we recover revenue on autopilot.
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Launch Sequence
Build buzz, educate your audience, and create urgency around your offer. Whether it’s a new product drop or a course enrollment window, we’ll build a sequence that gets clicks and conversions.
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Winback (aka Re-engagment)
Reignite the spark with dormant subscribers. Designed to re-engage, deliver value, and give them a reason to stick around. Or clean your list with grace if they’re no longer a good fit.
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Cross-Sell/Upsell
Make the most of your existing customer base. These strategic sequences introduce complementary offers your audience will love — boosting average order value and lifetime revenue.
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Onboarding + Off-boarding
Guide your clients or customers through the start or end of their journey. Onboarding builds confidence and trust. Off-boarding leaves them with a positive last impression (and opens the door for return business).
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Thank You/Post-Purchase
A heartfelt follow-up that shows appreciation, sets expectations, and keeps the conversation going. This is where repeat business, referrals, and loyalty begin.
All services are 100% customizable.
Whether you need a one-time sequence or full-service email management, I’ve got you covered.
Portfolio - Emails Live in Action
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![Stephanie Bowles - Business coach and consultant wearing all black]()
Coaching Program & Workshop Emails
Stephanie Bowles, Founder of Savor the Space
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![Rasa DiSalvo - High Performance Life and Business Coach]()
Broadcast Email for Upcoming Masterclass
Rasa DiSalvo, High Performance Coach
The Process - You’re Three Easy Steps Away
Working with me is straightforward and stress-free: we collaborate, I craft your copy, and you see the results.
Schedule your free consult
Book a quick 15-minute call. This is where I’ll learn more about your goals so I know best how to help you thrive and succeed. I’ll then draft a proposal based on your current needs.
Writing time
I’ll get started on the project once the deposit is received. It’s now time for me to put those magical words together for you. I do the research to make sure I can get into the minds of your audience and give you copy that converts.
Delivery
You’ll receive the draft and get one round of edits included. After this and your final payment you’ll receive the finished piece and get to revel in all those new leads – the reason you’re here right?!
FAQ
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While it varies form project to project, my clients typically see a boost in lead generation, conversion rates, and overall marketing performance.
You can expect clear messaging, cohesive strategy, and an aligned marketing plan that helps your business grow.
The goal is to make sure your marketing works harder for you, so you can focus on scaling your business.
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I use google drive. I’ve found that this is the best platform since the current version is always live which prevents any kind of draft confusion. It allows for a simple copy and paste action onto whichever platform you use while maintaining the integrity of its formatting.
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Monthly retainers help you continue to build trust and remain relevant in your business. A consistent flow of fresh copy each month helps you nurture your audience and attract new leads.
Blogs, emails, and social media ads are great examples of where this comes in handy.
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Yes, I do! I can take care of the whole content process — from brainstorming and writing to scheduling and optimizing.
Whether it's website copy, email sequences, social posts, or blog content, I’ll help you stay consistent and make sure everything aligns with your overall marketing strategy.
Plus, I’ll work with your team to make sure the content flows seamlessly and supports your business goals.
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During our call, I’ll gain more insight and information from you on your voice and tone which is what I’ll use in the copy. I focus on connecting with your audience through emotions and story-telling through your unique lens of the world.
READY TO STOP DIY-ING YOUR EMAILS?
Book Your Free 15-Minute Strategy Call
Let’s turn your email list into your hardest-working, most human sales channel.
Consistently. Strategically. Seamlessly.
On the call, we’ll dive into your goals, meet you where you’re at, and map out a customized plan to scale to where you want to be.
No pressure – just clarity, strategy, and actionable next steps.
I only take a few clients each month, so book your call now to secure your spot!