Email marketing for founders, coaches & conscious brands who give a damn.
Turn your email list into a living, breathing sales system that sounds like you & sells on repeat — without the chaos, burnout, or tech headaches.
You’ve got a mission, a vision, and a million things on your plate.
As a CEO or founder with a small but mighty team, incredible products, or scalable offers, your business is thriving on the outside. But on the inside?
Your email marketing is an underused, semi-chaotic mess.
You've got a growing list, a few half-built flows, maybe a newsletter you send when you remember (which is basically never).
The backend? A tangle of tags, segments, and missed opportunities.
You're launching, serving clients, building new offers – and email often falls to the bottom of the list.
But every week that goes by without a clear email strategy is costing you sales, time, and connection with your audience.
“Now I have so much more free-time to do the things I love and to focus on my next creations, whilst the Application forms and Discovery Calls are still rolling in abundantly!”
Naomi - Founder of Naomi Nature
You want emails that…
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Build real relationships with your leads.
Email is personal. It’s direct. And when it’s done right, it builds trust, loyalty, and real connection with the people who matter most to your business.
Let’s create a presence in your audience’s inbox that feels like a friend showing up – not a brand blasting promotions.
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Reflect your unique voice and brand tone.
No robotic templates or tone-deaf sales speak. I channel your unique voice into every line, so your emails feel like you, even if you didn’t lift a finger to write them.
You’ll sound human, aligned, and unforgettable. The kind of brand people actually look forward to hearing from.
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Convert subscribers into loyal customers.
Good copy grabs attention. Great strategy turns it into sales. I do both.
I write and build systems that move your audience toward your offer naturally and effectively. Whether it’s a welcome sequence, a launch funnel, or ongoing nurture emails.
You just don’t know how to do it all yourself, deal with the tech, or have the time.
Rasa DiSalvo - High Performance Coach
Alyssa not only spoke in my authentic voice, but she did it even more eloquently and expressively than I could’ve ever imagined.
“Before I booked my first project with Alyssa, I’d been struggling to get my newsletter started for years! I just didn’t have the time. Her energy felt aligned with mine so I decided to trust my instincts and book a call. My biggest worry was whether she could speak in my authentic voice.
Alyssa’s knowledge and expertise helped me to actually launch and feel confident in my ability to communicate regularly with my audience. She’s great at converting your message into powerful copy that’ll relate to your audience, which is something I struggle with sometimes.”
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Services
Get the custom email support you need – from one-off sequences to full-service strategy and implementation.
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Portfolio
From welcome sequences to sales flows, see how I blend strategy, voice, and design to create emails that connect and convert.
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About Me
Meet your email strategist, copywriter, and partner in building emails that feel good, sound like you, and drive consistent results.
Hi, I’m Alyssa.
Email strategist + copywriter for founders and brands doing good in the world.
I help founders like you turn email into the most powerful, human-centered channel in your marketing stack.
Through creative storytelling, nurturing the human spirit, and non-icky sales strategy, your emails will sparkle with authenticity so you grow your business in a way that genuinely feels good.
Plus, all that annoying backend tech you’ve been dealing with in your ESP? I take care of that, too.
If it has to do with email marketing, I’m your tech nerd and strategy wizard. Because boy is it fun getting in there, sprinkling in my magic, and then watching your conversions go boom.
I’m here to do the work you don’t have time for with proven techniques to boost your open rates, click-through-rates, and sales.
Now let’s get you more loyal and dream clients/customers so you can continue bringing your awesomeness into the world.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
If you’re the kind of founder who cares deeply about your people, your product, and your purpose, but email just isn’t pulling its weight... let’s fix that.
Why email?
Glad you asked.
Email marketing delivers an average ROI of $42 for every $1 spent.
It’s your most direct, personal line to your people.
It’s a channel you own (no algorithms here).
It builds trust, loyalty, and conversions.
Done right, it becomes a reliable revenue stream and a meaningful way to connect with the people who are already raising their hand to hear from you.
But to get those kinds of results, you need more than a pretty template or AI-written paragraph.
You need thoughtful, strategic copy that speaks directly to your ideal clients. Copy that reflects your voice, evokes emotion, and moves people to take action.
That’s where I come in. Let’s make your emails do more – with less effort on your part, and way more impact for your people.
The support, systems, & strategy you’ve been missing
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Voice-aligned emails
Emails that sound like you. Warm, genuine, and personality-packed.
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Proven strategies
Customized email plans that support your launches, long-term offers, and vision.
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Backend tech setup
Tagging, segmentation, deliverability, automation. The tech stuff? Handled.
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List growth & health
Monthly maintenance, cleaning, and data-based tweaks to improve results.
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Sales systems that scale
Automated flows and campaigns that convert leads into loyal customers 24/7.
Whether you’re you launching, nurturing, or automating your entire funnel – I’ll make sure your email list does its job while you stay focused on the big picture.
“I wasn’t sure where to start with organizing the content in my email workflows. She made it feel so easy and steered me in a direction that made sense.”
Stephanie - Savor the Space Founder
Done-For-You Email Packages
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Welcome Sequence
Warmly onboard new subscribers, showcase your brand values, and set expectations. Builds trust early and primes for future offers.
⭐️ 5-6 emails written in your voice
⭐️ Strategy Guidance & Outline
⭐️ Audience, Market, & Competitor Research
⭐️ A/B Testing Suggestions
Starting at $697
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Nurture Package – Copy Only
Perfect if you’ve got someone on your team to handle design and scheduling, but need help crafting emails that connect and convert.
⭐️ Monthly email strategy planning
⭐️ 4-5 emails written in your voice
⭐️ Content calendar creation
⭐️ Monthly Analytics Report
Starting at $997
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Full Service Email Management
All-in-one support for brands ready to hand off email marketing entirely. Includes everything in the nurture package plus:
⭐️ Email strategy + campaign planning
⭐️ 4-5 email broadcasts written, designed, scheduled
⭐️ List hygiene: segmentation, tagging, clean-up
⭐️ Automation setup + funnel builds
Starting at $1,997/month
Need just one email flow? Start here.
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Abandoned Cart/Browse Abandonment
Gently remind shoppers what they left behind and nudge them back to buy. With strategic timing, social proof, and objection handling, we recover revenue on autopilot.
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Launch Sequence
Build buzz, educate your audience, and create urgency around your offer. Whether it’s a new product drop or a course enrollment window, we’ll build a sequence that gets clicks and conversions.
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Winback (aka Re-engagment)
Reignite the spark with dormant subscribers. Designed to re-engage, deliver value, and give them a reason to stick around. Or clean your list with grace if they’re no longer a good fit.
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Cross-Sell/Upsell
Make the most of your existing customer base. These strategic sequences introduce complementary offers your audience will love — boosting average order value and lifetime revenue.
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Onboarding + Off-boarding
Guide your clients or customers through the start or end of their journey. Onboarding builds confidence and trust. Off-boarding leaves them with a positive last impression (and opens the door for return business).
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Thank You/Post-Purchase
A heartfelt follow-up that shows appreciation, sets expectations, and keeps the conversation going. This is where repeat business, referrals, and loyalty begin.
All services are 100% customizable.
Whether you need a one-time sequence or full-service email management, I’ve got you covered.
My Email Copy in Action
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![Naomi Nature]()
Naomi Evergreen Launch Sequence
Subject Line: Your Cyclical Living Masterclass is here! 🌙
Converted Instagram following into paid membership clients through strategic evergreen masterclass and emails.
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![Stephanie Bowles - Business coach and consultant wearing all black]()
Launch Email for Group Coaching Program
Subject Line: [NAME], here’s what you’ve been waiting for
Crafted to build trust, clarify the transformation, and convert a small but mighty audience into paying clients.
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![Kind Earth Collective sample logo]()
Welcome Email for Conscious Skincare Sample
Subject Line: Meet Kind Earth Collective (+ 10% off)
Designed to build trust, share values, and guide new subscribers toward their first purchase with a limited-time offer.
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![Rasa DiSalvo - High Performance Life and Business Coach]()
Broadcast Email for Upcoming Masterclass
Subject Line: How to get paid doing what you love
Helped fill her free masterclass with aligned leads – the first step in her funnel for a high-ticket coaching offer.
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![Two Peruvian women hand weaving outside]()
Abandoned Cart Email for Handwoven Alpaca Sweater
Subject Line: Your handcrafted sweater is still waiting
Created to bring customers back with intention by highlighting the story, value, and meaning behind each piece.
Your email glow-up is simple.
You bring the vision. I’ll bring the strategy, structure, and sales magic.
Schedule your free strategy call
We kick things off with a 15 minute strategy session to get crystal clear on your offers, audience, and goals. I’ll go over your current email setup, look for missed opportunities, and map out a clear plan to align your emails with your launches, evergreen offers, and big-picture vision.
Voice-Aligned Copywriting
Next, I write every email in your voice so your audience feels like you are speaking directly to them. Each one is optimized for connection and conversion, whether it's part of a funnel, a weekly newsletter, or a full-blown campaign.
Backend & Tech Implementation
Tags, segments, automations? I’ve got it covered. I handle the backend setup in your ESP (or collaborate with your OBM/VA if you have one) to make sure everything runs smoothly, reliably, and without last-minute scrambling.
FAQ
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I’m fluent in all the major platforms: Klaviyo, Kit, ActiveCampaign, Flodesk, MailerLite, Kajabi, Mailchimp, you name it.
If you’re using something different, I’ll adapt or help you choose the right fit if you’re switching or just getting started.
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We’ll kick things off with a strategy session to align on your voice, goals, and offers. After that, I take the reins. You’ll review and approve everything before it goes live, but the heavy lifting? That’s my job.
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While results vary depending on your list, offers, and audience – past clients have seen more opens, more clicks, more conversions, and emails that finally sound like them. I focus on sustainable growth and real connection, not spammy tactics or fluff.
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No worries, everyone starts somewhere. I’ll help you build from the ground up with a smart opt-in strategy, a voice-aligned welcome sequence, and backend setup so you can start growing the right list from day one.
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Think of it as your full-service email department. We map out the month together (around launches, promos, evergreen funnels, etc.), and then I handle strategy, writing, and scheduling depending on your package. You stay consistent without lifting a finger.
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Once payment’s in, you’ll get your first draft in 7 business days. Then we’ll tweak and edit as needed. After final approval, I’ll design and schedule your emails within the next 7 business days.
For monthly retainers, we plan ahead using a shared calendar so everything’s done a month in advance, with plenty of breathing room.
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Totally. My whole thing is capturing your voice. Not just your words, but your vibe. I study your past content, website, and tone (plus we chat) so your emails feel aligned and authentic.
And yes, we can absolutely use emojis, GIFs, inside jokes, your dog’s name – anything that brings more you into your copy and makes it resonate.
READY TO STOP DIY-ING YOUR EMAILS?
Book Your Free 15-Minute Strategy Call
Let’s turn your email list into your hardest-working, most human sales channel.
Consistently. Strategically. Seamlessly.
On the call, we’ll dive into your goals, meet you where you’re at, and map out a customized plan to scale to where you want to be.
No pressure – just clarity, strategy, and actionable next steps.
I only take a few clients each month, so book your call now to secure your spot!